The agave plant (also known as maguey) is native to the hot and arid regions of Mexico and is used to produce various alcoholic beverages.

The symbol is a reductive illustration of the agave plant with two variations created from the same texture.  Colors intentionally stray from the natural earth tones that one would typically associate with the agave plant, while materials were chosen for their sustainability.

Pulque is a traditional Mexican drink that has been produced for millennia. The maguey plant needs 12 years of maturation before the sap can be extracted, then fermentation makes it slightly alcoholic (5%). The vitrification of quartz happens when lightning strikes sand, similar to the legend of how agave-based alcoholic beverages came to be. The bottle is shaped like a cantaro, molded from blue glass, a transparent material that can transmit, reflect, and refract light.
Young, or aged for up to 12 years, mezcal is drunk straight and in small quantities. Most bottles can have up to 55% alcohol content; distillation raises this number. The percentage of agave found in mezcal varies and determines the production style. A direct result of lighting a fire, wax does well in combination with mezcal for various reasons. The bottle is shaped like a cantaro, molded from black clay, a ceramic similar to those used to hold mezcal during certain stages of its production.

The promotional element for the Mezcali brand is a decorative neon sign created to be hung in bars and other retail locations.

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