The aim is to communicate the significance and impact of price discrepancies on women in the United States, as a researched aspect in relation to gender, a subtopic of social justice.
An animated graphic that is with its origins in a poster brought to life so that it may direct the viewer to the web for further information on the topic.
A conceptual storyboard created for the animated graphic.
Poster at 15 x 20 inches. Communicates a significant message about price discrepancies. Displays a Z-style hierarchy, plays with type and depth, and provides information.